Anonymous Elect

Name: Anonymous Elect
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642067068
Price: 48.96 EUR
Availability: InStock

Market Research Through Online Access Panels

Autor: Andrei Postoaca

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnosť: Skladom u dodávateľa

Odosielame za 8-11 dní

48.96 €

The Anonymous Elect is the book that restores market research to its original condition and bestows...

Informácie o knihe

Autor

Andrei Postoaca

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2010

Stránok

157

EAN

9783642067068

ISBN

3642067069

Enbook ID

01651923

Vydavateľ

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnosť

266

Rozmery

155 x 235 x 10

Kompletný popis

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today s respondents to research studies? A memorable experiment in writing, Andrei Postoaca s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

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Anonymous Elect

Market Research Through Online Access Panels

Informácie o knihe

Kompletný popis

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