Anonymous Elect

Name: Anonymous Elect
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783540290292
Price: 54.15 EUR
Availability: InStock

Market Research Through Online Access Panels

Autor: Andrei Postoaca

Jazyk:

Väzba: Pevná

Vydavateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 13-18 dní

54.15 €

The Anonymous Elect is the book that restores market research to its original condition and bestows...

Informácie o knihe

Autor

Andrei Postoaca

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2005

Stránok

157

EAN

9783540290292

ISBN

354029029X

Enbook ID

01561172

Vydavateľ

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnosť

426

Rozmery

155 x 235 x 22

Kompletný popis

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It addresses market researchers and sociologists, psychologists, linguists and specialists in communication and asks questions that span minds from both sides of the bridge: To what extent has the online medium increased the self-awareness of today s respondents to research studies? How aware are market researchers of their respondents increasing self-awareness? A memorable experiment in writing, Andrei Postoaca s exploration of online access panels is a book about being there, about interviewing and being interviewed, addressing and being addressed. By shifting the two voices that make up the surveying act, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric that gives it expression.

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Anonymous Elect

Market Research Through Online Access Panels

Informácie o knihe

Kompletný popis

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