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Testing 1 - 2 - 3

Name: Testing 1 - 2 - 3
Brand: Stanford University Press
SKU: 9780804756129
Price: 59.83 EUR
Availability: InStock

Experimental Design with Applications in Marketing and Service Operations

Autor: Johannes Ledolter, Arthur J. Swersey

Jazyk:

Väzba: Pevná

Vydavateľ: Stanford University Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

59.83 €

This book is about the power of statistical experiments. In the past, books on experimental design f...

Informácie o knihe

Autor

Johannes Ledolter, Arthur J. Swersey

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2007

Stránok

312

EAN

9780804756129

ISBN

0804756120

Enbook ID

04718266

Vydavateľ

Stanford University Press

Hmotnosť

721

Rozmery

178 x 254 x 27

Kompletný popis

This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that area, its emphasis is on applications to marketing and service operations. The authors provide a fresh and practical treatment of the key topics in designing and analyzing experiments. Testing in the business world is commonplace, and the usual approach is to change one factor at a time while holding other factors constant. This approach may seem logical and appealing, but, as the authors explain, it is highly inefficient, and may lead to wrong conclusions. The better method, the authors propose, is to test all factors simultaneously. Doing so not only reduces the costs of experimenting but also provides the decision-maker with better information. Throughout the book, the authors illustrate concepts with practical examples. In addition, the book includes a set of 13 separate real-world cases based on the actual implementation of experimental design methods.