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Tender Management Optimization for an Increased Sales Effectiveness

Name: Tender Management Optimization for an Increased Sales Effectiveness
Brand: VDM Verlag
SKU: 9783639318333
Price: 48.35 EUR
Availability: InStock

Utilization of Business Process Management for an Optimized Tender Management Approach in the Medical Technology Industry

Autor: Marcel Gessler

Jazyk:

Väzba: Brožovaná

Vydavateľ: VDM Verlag

Dostupnosť: U vydavateľa na objednávku

Odosielame za 17-27 dní

48.35 €

Beginning with a sophisticated analysis covering the medical technology industry, its frameworks, ma...

Informácie o knihe

Autor

Marcel Gessler

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2011

Stránok

104

EAN

9783639318333

ISBN

3639318331

Enbook ID

06838671

Vydavateľ

VDM Verlag

Hmotnosť

172

Rozmery

152 x 229 x 6

Kompletný popis

Beginning with a sophisticated analysis covering the medical technology industry, its frameworks, market trends, and sales processes, this book shows how to increase sales effectiveness through business process optimization. As a practical example, a project team from a hypothetical international company in the medical technology industry is considered, to examine the optimization of global tender management. Any organization is the sum of its business processes, so establishing a tender project creates a valuable opportunity to deeply evaluate sales processes and process deficiencies in specific tender management workflows. The most serious challenges are: understanding tender market as a complex and strategic business, the increasing expectations of contracting authorities in terms of quality and value added services, managing bid documents in response to Requests for Proposal (RFP), inadequate resources and overshooting deadlines, and the huge administrative effort involved in managing all relevant account-, tender-, contract-, marketing, and sales data. To face those challenges, this book describes the development and implementation of a Tender Management System.

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Tender Management Optimization for an Increased Sales Effectiveness

Utilization of Business Process Management for an Optimized Tender Management Approach in the Medical Technology Industry

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