Kniha Technology Acceptance in Mechatronics Ute Hillmer

Technology Acceptance in Mechatronics

The Influence of Identity on Technology Acceptance

Autor: Ute Hillmer
Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa
Odosielame za 8-11 dní
50.04
Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigate...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2009
Stránok
260
EAN
9783834919519
ISBN
3834919519
Enbook ID
01783257
Hmotnosť
408
Rozmery
148 x 210 x 18

Kompletný popis

Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks. This book offers categorizations of individuals and deduces recommendations for actions to sustainably improve the development and introduction of technologies for all parties concerned.

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