Tech SEO Guide

Name: Tech SEO Guide
Brand: APress
SKU: 9781484290538
Price: 26.41 EUR
Availability: InStock

A Reference Guide for Developers and Marketers Involved in Technical SEO

Autor: Matthew Edgar

Jazyk:

Väzba: Brožovaná

Vydavateľ: APress

Dostupnosť: Skladom u dodávateľa

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26.41 €

Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has alw...

Informácie o knihe

Autor

Matthew Edgar

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2023

Stránok

165

EAN

9781484290538

Enbook ID

41933944

Vydavateľ

APress

Hmotnosť

264

Rozmery

155 x 235

Kompletný popis

Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search rankings can be for a website's traffic, it is more important than ever to make sure the technical fundamentals are in place to support a website's SEO performance.SEO professionals includes marketers, developers, programmers, UX professionals, designers, and business executives because technical SEO impacts and overlaps with so many different areas of a business. Because the book addresses a wider audience, it provides technical details but also includes higher-level discussions about how search engines and robots work too.There are many different aspects of technical SEO and it is difficult to keep track of every detail, especially for people who only work on technical SEO matters on an occasional basis. Because of that, this guide book can be read all at once for those wanting to study technical SEO in detail or it can be read a paragraph at a time, allowing people to refer back to quickly jog their memory or review a complex topic. Each chapter walks through a different area of technical SEO, addressing specific scenarios and questions about that particular area. After discussing each section, the chapter will conclude with a summary of the important items to measure and monitor related to that section.What You Will LearnWhat factors to keep in mind as you begin a redesign of the websiteHow to evaluate technical factors to see if a technical configuration is causing traffic to dropHow to perform regular audits of a website to identify problems or areas of opportunityWho This Book is ForMarketers, developers, programmers, UX professionals, designers, and business executives

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Tech SEO Guide

A Reference Guide for Developers and Marketers Involved in Technical SEO

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Kompletný popis

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Zákazníci, ktorí si kúpili túto knihu, kúpili tiež