Kniha Strategy and Performance A. Ghobadian

Strategy and Performance

Achieving Competitive Advantage in the Global Marketplace

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Palgrave Macmillan
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
102.93
Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and chan...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2003
Stránok
316
EAN
9781349512652
ISBN
1349512656
Enbook ID
13808692
Vydavateľ
Hmotnosť
454
Rozmery
127 x 203 x 19

Kompletný popis

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

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