Strategic Reframing

Name: Strategic Reframing
Brand: Oxford University Press
SKU: 9780198745693
Price: 102.24 EUR
Availability: InStock

The Oxford Scenario Planning Approach

Autor: Rafael Ram?rez

Jazyk:

Väzba: Pevná

Vydavateľ: Oxford University Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

102.24 €

Traditional strategy assumes stability and predictability. Today's world is better characterised by...

Informácie o knihe

Autor

Rafael Ram?rez

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2016

Stránok

276

EAN

9780198745693

ISBN

0198745699

Enbook ID

09517481

Vydavateľ

Oxford University Press

Hmotnosť

560

Rozmery

273 x 162 x 22

Kompletný popis

Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, the book presents The Oxford Scenario Planning Approach (OSPA). The approach is both intellectually rigorous and practical. Methodological choices and theoretical aspects in practice are detailed in reference to the relevant literatures and grounded in 6 case studies the authors have been involved with. The book makes several contributions to the field, centred on how learning with scenario planning is supported by re-framing and re-perception; how this iterative process can be embedded in corporate or government settings, and how it helps those that it supports to do well in today's world. The book is written in an accessible style and will be a useful introductory text as well as a useful guide for the more experienced scenario planning practitioner and scholar.

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Strategic Reframing

The Oxford Scenario Planning Approach

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Kompletný popis

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