Strategic Communication

Name: Strategic Communication
Brand: Oxford University Press Australia
SKU: 9780190303761
Price: 151.79 EUR
Availability: InStock

Autor: James Mahoney

Jazyk:

Väzba: Brožovaná

Vydavateľ: Oxford University Press Australia

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151.79 €

Strategic Communication (Second Edition) deals with the principles behind strategic communication pl...

Informácie o knihe

Autor

James Mahoney

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2016

Stránok

320

EAN

9780190303761

ISBN

9780190303761

Enbook ID

13677734

Vydavateľ

Oxford University Press Australia

Hmotnosť

484

Rozmery

245 x 173 x 16

Kompletný popis

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.

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