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Why do crucial customer insights often fail to drive product decisions? The answer: wasted research. Jake Burghardt identifies the insidious root causes of research waste, giving actionable ideas to increase the impact of siloed research. You'll learn to enhance collaboration, maximize learning, and drive research-informed product launches. Anyone--from UX researchers and insight generators to data scientists and CX analysts--will benefit from these crucial customer insights.
Who Should Read This BookThis book is for anyone who's seen too many important customer insights that failed to drive next steps in their business. It's for leaders and practitioners who want to experiment with new ways to increase their organization's research use in product development and delivery. Specifically, it's perfect for researchers from any discipline from UX to CX to sales to data science. It's also a must-read for leaders of product, design, marketing, and engineering --anyone who wants to improve decision-making based on available customer research. And that includes operations people.
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