Stealth Communications - The Spectacular Rise of Public Relations

Autor: Sue Curry Jansen

Jazyk:

Väzba: Pevná

Vydavateľ: Polity Press

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 11-15 dní

63.57 €

Public relations is, by design, the least visible of the persuasive industries. It operates behind t...

Informácie o knihe

Autor

Sue Curry Jansen

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2016

Stránok

208

EAN

9780745664811

ISBN

9780745664811

Enbook ID

13483554

Vydavateľ

Polity Press

Hmotnosť

512

Rozmery

158 x 238 x 25

Kompletný popis

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.

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