Statistical Modeling for Management

Name: Statistical Modeling for Management
Brand: SAGE Publications Inc
SKU: 9780761970118
Price: 140.58 EUR
Availability: InStock

Autor: Graeme D. Hutcheson, Luiz A. M. Moutinho

Jazyk:

Väzba: Pevná

Vydavateľ: SAGE Publications Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-20 dní

140.58 €

Bringing to life the most widely used quantitative measurements and statistical techniques in market...

Informácie o knihe

Autor

Graeme D. Hutcheson, Luiz A. M. Moutinho

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2008

Stránok

256

EAN

9780761970118

ISBN

0761970118

Enbook ID

04686482

Vydavateľ

SAGE Publications Inc

Hmotnosť

590

Rozmery

170 x 242 x 20

Kompletný popis

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you here.

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Statistical Modeling for Management

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