Sonic Branding

Name: Sonic Branding
Brand: Palgrave USA
SKU: 9781403905192
Price: 82.26 EUR
Availability: InStock

An Essential Guide to the Art and Science of Sonic Branding

Autor: Daniel Jackson

Jazyk:

Väzba: Pevná

Vydavateľ: Palgrave USA

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 13-18 dní

82.26 €

Brands have become very important as sources of value and as a means to build value and sustain mark...

Informácie o knihe

Autor

Daniel Jackson

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2003

Stránok

179

EAN

9781403905192

ISBN

1403905193

Enbook ID

04775482

Vydavateľ

Palgrave USA

Hmotnosť

458

Rozmery

166 x 242 x 8

Kompletný popis

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež