Sold on Language - How Advertisers Talk to You and What This Says About You

Name: Sold on Language - How Advertisers Talk to You and What This Says About You
Brand: John Wiley & Sons Inc
SKU: 9780470683095
Price: 35.22 EUR
Availability: InStock

Autor: Julie Sedivy

Jazyk:

Väzba: Brožovaná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

35.22 €

Sold on Language examines how the competitive marketplace shapes the ways in which commercial and po...

Informácie o knihe

Autor

Julie Sedivy

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2011

Stránok

330

EAN

9780470683095

ISBN

0470683090

Enbook ID

04370241

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

492

Rozmery

153 x 229 x 18

Kompletný popis

Sold on Language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.§Authored by a team of highly respected language scientists§Written in an informal style with many examples drawn from popular culture§Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising§Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science

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Sold on Language - How Advertisers Talk to You and What This Says About You

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