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Kniha Smartphone Start-ups Claudio Giachetti

Smartphone Start-ups

Navigating the iPhone Revolution

Autor: Claudio Giachetti
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Springer International Publishing AG
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-13 dní
56.74 €
This book provides detailed examination of start-up companies which entered the smartphone industry...

Informácie o knihe

Autor
Claudio Giachetti
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2017
Stránok
192
EAN
9783319679723
ISBN
3319679724
Enbook ID
18051678
Vydavateľ
Springer International Publishing AG
Hmotnosť
3745
Rozmery
148 x 210 x 18

Kompletný popis

This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.

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