Slick public relations using YouTube

Name: Slick public relations using YouTube
Brand: LAP Lambert Academic Publishing
SKU: 9783659959585
Price: 48.45 EUR
Availability: InStock

A case study of the BP's YouTube scientific crisis communication on the Gulf oil spill

Autor: Pream Neote

Jazyk:

Väzba: Brožovaná

Vydavateľ: LAP Lambert Academic Publishing

Dostupnosť: Skladom u dodávateľa

Odosielame za 8-11 dní

48.45 €

On April 20th 2010, BP's Deepwater Horizon drilling operation in the Gulf of Mexico had failed impec...

Informácie o knihe

Autor

Pream Neote

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2016

Stránok

148

EAN

9783659959585

Enbook ID

15201518

Vydavateľ

LAP Lambert Academic Publishing

Hmotnosť

238

Rozmery

150 x 220 x 10

Kompletný popis

On April 20th 2010, BP's Deepwater Horizon drilling operation in the Gulf of Mexico had failed impeccably, leading to the deaths of eleven British Petroleum (BP) workers and an oil spill that Obama called "the worst environmental disaster America has ever faced." This environmental catastrophe impacted the entire Gulf ecosystem upon which directly affected the livelihoods of the local people. BP, as a result was faced with the huge task of delivering a crisis communication strategy towards not only the American people, but to the global audience. Since this disaster was an environmental one, caused by oil drilling engineering and technologies, much of the engagement by BP was of a science communication nature. However, BP was too late to respond to the crisis, since they were not able to catch up with the high speed technological culture we now live in. This is a case study of how the communication of the disaster was handled by BP, what went wrong with their strategy and how to better manage the scientific crisis communication strategy through social media platforms, such as YouTube, in the future.

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Slick public relations using YouTube

A case study of the BP's YouTube scientific crisis communication on the Gulf oil spill

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Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež