Kniha Shoppertainment Christine Cordt

Shoppertainment

About the Shift from Goods to Experience

Jazyk: Nemčina
Väzba: Brožovaná
Vydavateľ: VDM Verlag
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
56.74
The experience of making a purchase goes more and more§beyond the satisfaction of needs and is perce...

Informácie o knihe

Jazyk
Nemčina
Väzba
Kniha - Brožovaná
Vydalo
2008
Stránok
136
EAN
9783639016413
ISBN
3639016416
Enbook ID
06811602
Vydavateľ
Hmotnosť
191
Rozmery
152 x 229 x 7

Kompletný popis

The experience of making a purchase goes more and more§beyond the satisfaction of needs and is perceived by§consumers as a leisuretime activity. Shoppertainment has transformed the retail arena§and trained the consumer to expect to be entertained. §§This book aims to describe the development and growth§of shoppertainment as well as chances on its§expansion on the European and especially the Austrian§market.

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