Kniha Sensory Evaluation Practices Herbert Stone

Sensory Evaluation Practices

Autor: Herbert Stone
Jazyk: Angličtina
Väzba: Pevná
Dostupnosť: U vydavateľa na objednávku
Odosielame za 28-34 dní
97.91
Understanding what the consumer wants and will accept are two of the most significant hurdles faced...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2012
Stránok
446
EAN
9780123820860
ISBN
0123820863
Enbook ID
01205654
Hmotnosť
876
Rozmery
197 x 242 x 27

Kompletný popis

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. * Emphasizes the importance of a

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