Search Engine Optimization

Name: Search Engine Optimization
Brand: MDPI AG
SKU: 9783039368181
Price: 34.59 EUR
Availability: InStock

Autor: Andreas Veglis, Dimitrios Giomelakis

Jazyk:

Väzba: Pevná

Vydavateľ: MDPI AG

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

34.59 €

This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It i...

Informácie o knihe

Autor

Andreas Veglis, Dimitrios Giomelakis

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2021

Stránok

102

EAN

9783039368181

ISBN

3039368184

Enbook ID

35406494

Vydavateľ

MDPI AG

Hmotnosť

426

Rozmery

170 x 244 x 11

Kompletný popis

This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.

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