Kniha Scenario Planning M. Lindgren

Scenario Planning

The Link Between Future and Strategy

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Palgrave Macmillan
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
51.64
Recent research in the field of business strategy has shown that strategic flexibility can be achiev...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2003
Stránok
180
EAN
9781349431977
ISBN
1349431974
Enbook ID
12043645
Vydavateľ
Hmotnosť
305
Rozmery
152 x 229 x 12

Kompletný popis

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

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