Sales Forecasting Management

Name: Sales Forecasting Management
Brand: SAGE Publications Inc
SKU: 9781412905718
Price: 87.22 EUR
Availability: InStock

A Demand Management Approach

Autor: John T. Mentzer, Mark A. Moon

Jazyk:

Väzba: Brožovaná

Vydavateľ: SAGE Publications Inc

Dostupnosť: Skladom u dodávateľa

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87.22 €

Incorporating 25 years of sales forecasting management research with more than 400 companies, the Se...

Informácie o knihe

Autor

John T. Mentzer, Mark A. Moon

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2005

Stránok

368

EAN

9781412905718

ISBN

1412905710

Enbook ID

04784620

Vydavateľ

SAGE Publications Inc

Hmotnosť

516

Rozmery

153 x 229 x 19

Kompletný popis

Incorporating 25 years of sales forecasting management research with more than 400 companies, the Second Edition of Sales Forecasting Management truly integrates the theory and practice of sales forecasting management. This research includes the personal experiences of the authors in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies' sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions.New to the Second Edition: - The author's well-regarded Multicaster software system demo, previously available on cassette, has been updated and is now available for download from the authors' Web site - New insights on the critical area of qualitative forecasting are presented - The results of additional surveys done since the publication of the first edition have been added - The discussion of the four dimensions of forecasting management has been significantly enhanced - Significant reorganization and updating has been done to strengthen and improve the material for the second edition.

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Sales Forecasting Management

A Demand Management Approach

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