Risk Communication

Name: Risk Communication
Brand: Cambridge University Press
SKU: 9780521802239
Price: 137.34 EUR
Availability: InStock

A Mental Models Approach

Autor: M. Granger Morgan, Fischhoff, Baruch (Carnegie Mellon University, Pennsylvania), Ann (Georgia Institute of Technology) Bostrom, Cynthia J. (University of Washington) Atman

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Väzba: Pevná

Vydavateľ: Cambridge University Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

137.34 €

People today must make decisions about many health, safety, and environmental risks. Nuclear power,...

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People today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This 2001 book provides a systematic approach for risk communicators and technical experts, hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identify the most relevant information; it uses approaches from psychology and communication theory to ensure that it is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics.

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Risk Communication

A Mental Models Approach

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Zákazníci, ktorí si kúpili túto knihu, kúpili tiež