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Kniha Rising Tide Susan Coleman

Rising Tide

Financing Strategies for Women-Owned Firms

Autor: Susan Coleman, Alicia M. Robb
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Stanford University Press
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
152.47 €
Women-owned firms represent an increasingly important segment of the small business sector. Accordin...

Informácie o knihe

Autor
Susan Coleman, Alicia M. Robb
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2012
Stránok
288
EAN
9780804773058
ISBN
080477305X
Enbook ID
04718999
Vydavateľ
Stanford University Press
Hmotnosť
499
Rozmery
152 x 229 x 20

Kompletný popis

Women-owned firms represent an increasingly important segment of the small business sector. According to the most recent data from the U.S. Census Bureau, there were 7.8 million women-owned firms in the United States in 2007, generating $1.2 trillion in revenues and providing employment for 7.6 million people. "A Rising Tide" presents the financial strategies that have helped today's bold and creative women entrepreneurs to succeed. The authors take a "lifecycle approach" in discussing the issues and strategies for different types of women-owned firms, from nascent and home-based firms to growth-oriented and technology-based enterprises. Each chapter includes real-world cases studies featuring women entrepreneurs as a way to bring the book's lessons to life. Uniquely, this book ties together the latest research on financing women-owned businesses and its implications for actual or potential entrepreneurs. Drawing on the Kauffman Firm Survey, a longitudinal survey of over 4,000 new firms, the authors are able to provide particularly useful conclusions, making this a must read for the thousands of women who are starting or may start businesses in the next few years. Click here to view the book trailer.

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