Richard Wagner

Name: Richard Wagner
Brand: Cambridge University Press
SKU: 9781107404397
Price: 52.7 EUR
Availability: InStock

Self-Promotion and the Making of a Brand

Autor: Nicholas Vazsonyi

Jazyk:

Väzba: Brožovaná

Vydavateľ: Cambridge University Press

Dostupnosť: Skladom u dodávateľa

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52.70 €

This book was first published 2010. All modern artists have had to market themselves in some way. Ri...

Informácie o knihe

Autor

Nicholas Vazsonyi

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2012

Stránok

236

EAN

9781107404397

ISBN

1107404398

Enbook ID

02051408

Vydavateľ

Cambridge University Press

Hmotnosť

440

Rozmery

190 x 247 x 15

Kompletný popis

This book was first published 2010. All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.

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Richard Wagner

Self-Promotion and the Making of a Brand

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