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Kniha Retailing Principles Lynda Rose Poloian

Retailing Principles

Autor: Lynda Rose Poloian
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Bloomsbury Publishing
Dostupnosť: U vydavateľa na objednávku
Odosielame za 17-26 dní
128.50 €
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow?...

Informácie o knihe

Autor
Lynda Rose Poloian
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2013
Stránok
592
EAN
9781563677427
ISBN
1563677423
Enbook ID
01289355
Vydavateľ
Bloomsbury Publishing
Hmotnosť
2368
Rozmery
216 x 282 x 50

Kompletný popis

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

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