Retail Space Analytics

Name: Retail Space Analytics
Brand: Springer, Berlin
SKU: 9783031270574
Price: 169.47 EUR
Availability: InStock

Autor: Ahmed Ghoniem, Bacel Maddah

Jazyk:

Väzba: Pevná

Vydavateľ: Springer, Berlin

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-13 dní

169.47 €

This edited volume presents state-of-the-art research that can leverage large-scale sensory data col...

Informácie o knihe

Autor

Ahmed Ghoniem, Bacel Maddah

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2023

Stránok

196

EAN

9783031270574

Enbook ID

42823932

Vydavateľ

Springer, Berlin

Hmotnosť

453

Rozmery

155 x 235

Kompletný popis

This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points. For decades, retail shelf space optimization has been confined to the analysis of product allocation decisions over a limited number of shelves, often taken in isolation. Such models incorporated interesting concepts relating to space and cross-space elasticity in the design of planograms. Although useful, these models have not addressed the bigger picture of planning store shelf space in a more holistic manner. It is important to note that the space planning analytics in the book are particularly important in an era where e-commerce is on the rise and brick-and-mortar retailing is declining and experiencing severe crises (the retail apocalypse).This is the first research-oriented book that examines novel problems in store space analytics, triggered by modern-day sensory technologies, customer trackers, and transactional tools (point-of-sales, etc.). In fact, such transformative technologies have prompted the development of new and exciting business practices, accompanied by the need for powerful data-driven models and analyses in retail shelf space and layout planning. The book will facilitate developing algorithms and decision tools that allow a better leverage of the data collected from these mediums.

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Retail Space Analytics

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež