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Business and Society in the New Social Landscape

Autor: James Rubin, Barie Carmichael

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Väzba: Pevná

Vydavateľ: Columbia University Press

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As consumers, our access to - and appetite for - information about what and how we buy continues to...

Informácie o knihe

Autor

James Rubin, Barie Carmichael

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2018

Stránok

272

EAN

9780231178242

ISBN

0231178247

Enbook ID

16233620

Vydavateľ

Columbia University Press

Hmotnosť

440

Rozmery

224 x 151 x 25

Kompletný popis

As consumers, our access to - and appetite for - information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity in the wake of what, in the past, might have been written off as a bad media cycle. Gone are the days when a company could hide behind "socially responsible" branding or when marketing controlled the corporate narrative. That control has shifted to engaged stakeholders in the new social landscape, requiring a more radical change to company practices.

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Business and Society in the New Social Landscape

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