Kniha Reputation Management John Doorley

Reputation Management

Autor: John Doorley
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
193.26
The fifth edition of this classic text, which was the first on the subject of reputation management,...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2025
Stránok
360
EAN
9781032577999
ISBN
1032577991
Enbook ID
46681346
Hmotnosť
1022
Rozmery
178 x 254

Kompletný popis

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.


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