Remarkable Brand Experiences

Name: Remarkable Brand Experiences
Brand: PEARSON Education Limited
SKU: 9781292142135
Price: 17.51 EUR
Availability: PreOrder

How the Best Brands Gain Advantage with Outstanding Customer Experiences

Autor: Deborah Saunders

Jazyk:

Väzba: Brožovaná

Vydavateľ: PEARSON Education Limited

Dostupnosť: Očakávaná novinka

Vydanie 16. 10. 2027

17.51 €

How does a business differentiate itself through the customer experience and win exemplary levels of...

Informácie o knihe

Autor

Deborah Saunders

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2023

Stránok

224

EAN

9781292142135

ISBN

1292142138

Enbook ID

15622173

Vydavateľ

PEARSON Education Limited

Hmotnosť

287

Rozmery

138 x 216 x 18

Kompletný popis

How does a business differentiate itself through the customer experience and win exemplary levels of customer advocacy and love?

Customer Experience is a hot topic in business circles, for good reason, managing the customer experience has become increasingly complex, yet also essential for businesses to compete and grow. Whilst in no way trying to diminish the importance of this work, there is an elephant in the room called differentiation. This is where the Brand takes centre stage.

In this book, you''ll discover what is meant by the Branded Customer Experience, why it’s so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from companies that are getting it right, and simple steps that companies can start taking today to deliver a customer experience that is not only efficient, but reflects (and never loses sight of) what is distinctive and desirable about the brand.

Find out how the best brands are winning the battle for customers’ hearts, minds, & wallets
Differentiate your business through customer experience
Win exemplary level of customer advocacy
Use a simple framework to create your own exemplary customer experiences

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Remarkable Brand Experiences

How the Best Brands Gain Advantage with Outstanding Customer Experiences

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Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež