Quantitative Method-Breviary - SPSS

A problem-oriented reference for market researchers

Autor: Jens K. Perret

Jazyk:

Väzba: Brožovaná

Vydavateľ: Books on Demand

Dostupnosť: Skladom u dodávateľa

Odosielame za 5-8 dní

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This breviary likewise addresses students as well as practitioners that are active in quantitative m...

Informácie o knihe

Autor

Jens K. Perret

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2018

Stránok

EAN

9783748131342

Enbook ID

20395790

Vydavateľ

Books on Demand

Hmotnosť

Rozmery

148 x 210 x 3

Kompletný popis

This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS. Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications. The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.

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Quantitative Method-Breviary - SPSS

A problem-oriented reference for market researchers

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

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