Quality, Satisfaction and Repurchase Intention

Name: Quality, Satisfaction and Repurchase Intention
Brand: LAP Lambert Academic Publishing
SKU: 9783846517925
Price: 48.46 EUR
Availability: InStock

Consumers Perceptions of Quality, Satisfaction and Repurchase Intention: The Case of Leather Shoes in Ethiopia

Autor: Temesgen Gebregziabher

Jazyk:

Väzba: Brožovaná

Vydavateľ: LAP Lambert Academic Publishing

Dostupnosť: U vydavateľa na objednávku

Odosielame za 17-27 dní

48.46 €

Leather shoe industry, in Ethiopia, is both large and competitive. Therefore, designing and implemen...

Informácie o knihe

Autor

Temesgen Gebregziabher

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2012

Stránok

EAN

9783846517925

Enbook ID

06944917

Vydavateľ

LAP Lambert Academic Publishing

Hmotnosť

128

Rozmery

150 x 220 x 4

Kompletný popis

Leather shoe industry, in Ethiopia, is both large and competitive. Therefore, designing and implementing effective strategies targeting to market acceptance/purchase of local leather shoes is crucial to firm s success and survival. Moreover, while offering better quality, organizations in the industry may draw profitability through fetching new customers and retaining the existing ones. However, there seems little research being done on consumer behavior in Ethiopian leather shoes industry. Therefore, the study is an attempt to see the relationship of quality perceptions, satisfaction, and repurchase intentions of the consumers of leather shoes. The results of the study may help leather shoes manufacturers (marketers, decision makers) in understanding product quality perceptions of their consumers, provides guides to in framing their marketing strategies and marketing mixes. It may also serve as a benchmark for consumer behavior researchers interested in exploring the areas of perceived product quality, consumer satisfaction, and repurchase intention.

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Quality, Satisfaction and Repurchase Intention

Consumers Perceptions of Quality, Satisfaction and Repurchase Intention: The Case of Leather Shoes in Ethiopia

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež