Qualitative Methods in Management Research

Name: Qualitative Methods in Management Research
Brand: SAGE Publications Inc
SKU: 9780761920137
Price: 129.9 EUR
Availability: InStock

Autor: Evert Gummesson

Jazyk:

Väzba: Pevná

Vydavateľ: SAGE Publications Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-20 dní

129.90 €

'This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly co...

Informácie o knihe

Autor

Evert Gummesson

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2000

Stránok

264

EAN

9780761920137

ISBN

0761920137

Enbook ID

04684162

Vydavateľ

SAGE Publications Inc

Hmotnosť

420

Rozmery

139 x 215 x 27

Kompletný popis

'This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that charts a journey through the management process that will engage any management researcher' - Qualitative Research In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

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Qualitative Methods in Management Research

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