Kniha Public Relations Philip J. Kitchen

Public Relations

Principles and Practice

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Cengage Learning EMEA
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-18 dní
93.91
The text examines in detail the theory behind the principles and practice of public relations. The b...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
1997
Stránok
325
EAN
9781861520913
ISBN
1861520913
Enbook ID
05122873
Hmotnosť
664
Rozmery
243 x 190 x 23

Kompletný popis

The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.

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