Public Relations Theory

Name: Public Relations Theory
Brand: Taylor & Francis Ltd
SKU: 9781138412095
Price: 276.4 EUR
Availability: InStock

Autor: Carl H. Botan

Jazyk:

Väzba: Pevná

Vydavateľ: Taylor & Francis Ltd

Dostupnosť: 50 % šanca

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276.40 €

Beginning with the basic premise that public relations can best be understood as a specialized type...

Informácie o knihe

Autor

Carl H. Botan

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2017

Stránok

368

EAN

9781138412095

ISBN

9781138412095

Enbook ID

17869276

Vydavateľ

Taylor & Francis Ltd

Hmotnosť

840

Rozmery

152 x 229

Kompletný popis

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

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