Public Relations Research

Name: Public Relations Research
Brand: Springer Fachmedien Wiesbaden
SKU: 9783531156026
Price: 48.87 EUR
Availability: InStock

European and International Perspectives and Innovations

Autor: Ansgar Zerfaß, Betteke van Ruler, Krishnamurthy Sriramesh

Jazyk:

Väzba: Pevná

Vydavateľ: Springer Fachmedien Wiesbaden

Dostupnosť: Skladom u dodávateľa

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48.87 €

This volume is a major contribution to the transnational debate on public relations research and com...

Informácie o knihe

Autor

Ansgar Zerfaß, Betteke van Ruler, Krishnamurthy Sriramesh

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2008

Stránok

449

EAN

9783531156026

ISBN

3531156020

Enbook ID

01553094

Vydavateľ

Springer Fachmedien Wiesbaden

Hmotnosť

863

Rozmery

170 x 244 x 28

Kompletný popis

This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findingsfrom the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on emperical evidence.

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Public Relations Research

European and International Perspectives and Innovations

Informácie o knihe

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