Kniha Programmatic Advertising Oliver Busch

Programmatic Advertising

The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Autor: Oliver Busch
Jazyk: Angličtina
Väzba: Pevná
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-13 dní
78.29
This fundamental guide on programmatic advertising explains in detail how automated, data-driven adv...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2015
Stránok
279
EAN
9783319250212
ISBN
3319250213
Enbook ID
09524383
Hmotnosť
604
Rozmery
168 x 237 x 20

Kompletný popis

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practise and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex, threatening and promising at once to many decision makers. This collaborative compendium combines proven experience and best practice in 21 articles written by 42 renowned experts form all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirde McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.§

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