Profitable Customer Engagement

Name: Profitable Customer Engagement
Brand: SAGE Publications India Pvt Ltd
SKU: 9788132113409
Price: 36.63 EUR
Availability: InStock

Autor: V. Kumar

Jazyk:

Väzba: Pevná

Vydavateľ: SAGE Publications India Pvt Ltd

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-20 dní

36.63 €

The concept of customer engagement has evolved as a powerful tool for building a profitable approach...

Informácie o knihe

Autor

V. Kumar

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2013

Stránok

340

EAN

9788132113409

ISBN

8132113403

Enbook ID

05047772

Vydavateľ

SAGE Publications India Pvt Ltd

Hmotnosť

710

Rozmery

164 x 249 x 23

Kompletný popis

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Profitable Customer Engagement

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež