Kniha Product Planning Essentials Kenneth B. Kahn

Product Planning Essentials

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: SAGE Publications Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-20 dní
86.96
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2000
Stránok
264
EAN
9780761919995
ISBN
0761919996
Enbook ID
04684155
Hmotnosť
370
Rozmery
152 x 228 x 14

Kompletný popis

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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