Product Planning Essentials

Name: Product Planning Essentials
Brand: SAGE Publications Inc
SKU: 9780761919988
Price: 129.57 EUR
Availability: InStock

Autor: Kenneth B. Kahn

Jazyk:

Väzba: Pevná

Vydavateľ: SAGE Publications Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-20 dní

129.57 €

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu...

Informácie o knihe

Autor

Kenneth B. Kahn

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2000

Stránok

264

EAN

9780761919988

ISBN

0761919988

Enbook ID

04684154

Vydavateľ

SAGE Publications Inc

Hmotnosť

472

Rozmery

152 x 228 x 19

Kompletný popis

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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