Kniha Product Management Harry E. Cook

Product Management

Value, quality, cost, price, profit and organization

Autor: Harry E. Cook
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Chapman and Hall
Dostupnosť: Skladom u dodávateľa v malom množstve
Odosielame za 13-18 dní
238.13
This book develops a quantitative structured methodology for managing the development of new product...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
1997
Stránok
412
EAN
9780412799402
ISBN
0412799405
Enbook ID
01386899
Vydavateľ
Hmotnosť
798
Rozmery
163 x 240 x 31

Kompletný popis

This book develops a quantitative structured methodology for managing the development of new products for highly competitive markets. Particular attention has been given to integrating a number of experimental tools and concepts within a common framework including marketing research. Taguchi methods, value benchmarking, value engineering, total quality management, activity based costing, concurrent engineering, statistical quality control, systems engineering, and organization treated today as related but separate tools and concepts. The reader should gain an understanding of how these tools complement each other and when they can be used most effectively to aid product decision making.

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