Kniha Product Development Strategy Mina Tajvidi

Product Development Strategy

Innovation Capacity and Entrepreneurial Firm Performance in High-Tech Smes

Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: PALGRAVE MACMILLAN
Dostupnosť: Skladom u dodávateľa v malom množstve
Odosielame za 13-18 dní
106.19
Today's complex and turbulent business environment requires a more comprehensive view of product dev...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2015
Stránok
198
EAN
9781137501370
ISBN
1137501375
Enbook ID
09238085
Vydavateľ
Hmotnosť
386
Rozmery
144 x 225 x 19

Kompletný popis

Today's complex and turbulent business environment requires a more comprehensive view of product development strategy. Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy whist offering a novel tool for developing and discussing a multi-dimensional conceptual framework in strategic management in high-tech SMEs. This volume offers an excellent blend of theoretical frameworks and analytical techniques grounded in small and medium sized enterprises, and employs an innovative methodology for conceptualizing and analyzing the factors associated with product development strategy in small businesses.

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