Menu
Zistiť stav objednávky
Kontaktujte nás
Kniha Pricing Markus Beinert

Pricing

Autor: Markus Beinert, Björn Ivens, Steffen Müller
Jazyk: Nemčina
Väzba: Pevná
Vydavateľ: Kohlhammer W.
Dostupnosť: 50 % šanca
Prehľadáme celý svet
44.94 €
In view of the increasingly intense competition in many markets, the correct application of pricing...

Informácie o knihe

Autor
Markus Beinert, Björn Ivens, Steffen Müller
Jazyk
Nemčina
Väzba
Kniha - Pevná
Vydalo
2020
Stránok
572
EAN
9783170348929
ISBN
3170348922
Enbook ID
25243352
Vydavateľ
Kohlhammer W.
Hmotnosť
967
Rozmery
159 x 236 x 35

Kompletný popis

In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses the various problem areas involved in setting prices and conditions, from the management point of view. It presents both the latest theoretical and methodological foundations for pricing decisions and for coordinating price and quality, and also price formation procedures that can be applied in practice. Separate sections are devoted to the capital goods sector, the retail trade and the services sector.

Mohlo by vás zaujímať

Paulus in der Linie alttestamentlicher Propheten

Johanna Duran
37.19 €

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Yavas Yavas

Amber Stewart
7.94 €

Los hombres de la monarquía universal

José Antonio Escudero
26.39 €

Maimónides : obras médicas IV : los aforismos médicos (libros I-VI)

Lola Ferré
11.87 €

Mirando la moda : once reflexiones

12.75 €

Sculling in a Nutshell: Second Edition

Gordon Hamilton
17.75 €

On the Other Side of the Garden of Eden: Biblical Womanhood

Mrs Virginia Ruth Fugate
13.63 €

The Twofold Slavery of the United States: With a Project of Self-Emancipation

Marshall Hall
23.05 €