Kniha Pricing Markus Beinert

Pricing

Jazyk: Nemčina
Väzba: Pevná
Vydavateľ: Kohlhammer W.
Dostupnosť: 50 % šanca
Prehľadáme celý svet
44.94
In view of the increasingly intense competition in many markets, the correct application of pricing...

Informácie o knihe

Jazyk
Nemčina
Väzba
Kniha - Pevná
Vydalo
2020
Stránok
572
EAN
9783170348929
ISBN
3170348922
Enbook ID
25243352
Vydavateľ
Hmotnosť
967
Rozmery
159 x 236 x 35

Kompletný popis

In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses the various problem areas involved in setting prices and conditions, from the management point of view. It presents both the latest theoretical and methodological foundations for pricing decisions and for coordinating price and quality, and also price formation procedures that can be applied in practice. Separate sections are devoted to the capital goods sector, the retail trade and the services sector.

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