Kniha Pricing Perspectives Dr. Florian Siems

Pricing Perspectives

Marketing and Management Implications of New Theories and Applications

Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: PALGRAVE MACMILLAN
Dostupnosť: Skladom u dodávateľa v malom množstve
Odosielame za 13-18 dní
105.95
The world of pricing has been changing at a fast pace. There has been a development of new dynamic p...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2008
Stránok
230
EAN
9780230207226
ISBN
0230207227
Enbook ID
04552116
Vydavateľ
Hmotnosť
428
Rozmery
138 x 223 x 19

Kompletný popis

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tools and techniques, and a focus on smarter buyers. The implementation of value based pricing strategies that occurred in the last few years are indicative of these changes. This book highlights many of the new perspectives and developments in pricing, including an important need to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus on the creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behaviour are also studied in depth.

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