Pricing for Profitability: Activity-Based Pricing for Competitive Advantage

Name: Pricing for Profitability: Activity-Based Pricing for Competitive Advantage
Brand: John Wiley & Sons Inc
SKU: 9780471415350
Price: 128.44 EUR
Availability: InStock

Autor: Daly

Jazyk:

Väzba: Pevná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

128.44 €

Three things can happen when establishing a product price. A price set too high is a lost sale that...

Informácie o knihe

Autor

Daly

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2001

Stránok

288

EAN

9780471415350

ISBN

0471415359

Enbook ID

04085474

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

576

Rozmery

165 x 236 x 22

Kompletný popis

Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit. Just as activity-based costing and activity-based management revolutionized the cost accounting world, activity-based pricing will bring a disciplined approach to developing pricing. Activity-based pricing examines the relationships between price, cost and sales volume and how this relationship effects profitability. Pricing for Profitability joins the disciplines of marketing, economics, business strategy, engineering and cost accounting to achieve maximum profitability.

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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage

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