Kniha Price is Wrong Sarah Maxwell

Price is Wrong

Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Autor: Sarah Maxwell
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: John Wiley & Sons Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
23.02
Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her c...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2008
Stránok
256
EAN
9780470139097
ISBN
0470139099
Enbook ID
04881386
Hmotnosť
446
Rozmery
159 x 236 x 25

Kompletný popis

Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

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