Practical Text Analytics

Interpreting Text and Unstructured Data for Business Intelligence

Autor: Dr Steven Struhl

Jazyk:

Väzba: Pevná

Vydavateľ: Kogan Page Ltd

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

161.11 €

In an age where customer opinion and feedback can have an immediate, major effect upon the success o...

Informácie o knihe

Autor

Dr Steven Struhl

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2016

Stránok

272

EAN

9780749479374

ISBN

9780749479374

Enbook ID

10916158

Vydavateľ

Kogan Page Ltd

Hmotnosť

565

Rozmery

164 x 241 x 19

Kompletný popis

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation.

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Practical Text Analytics

Interpreting Text and Unstructured Data for Business Intelligence

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Kompletný popis

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