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Power Communications

Positioning Yourself for High Visibility

Autor: Valerie Wiener

Jazyk:

Väzba: Pevná

Vydavateľ: NEW YORK UNIVERSITY PRESS

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

113.70 €

How can you make the media work for you? How can you master interviews so that your points are the...

Informácie o knihe

Autor

Valerie Wiener

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

1994

Stránok

318

EAN

9780814792735

ISBN

0814792731

Enbook ID

04932721

Vydavateľ

NEW YORK UNIVERSITY PRESS

Hmotnosť

476

Rozmery

152 x 229 x 26

Kompletný popis

How can you make the media work for you? How can you master interviews so that your points are the ones an audience remembers? How can you give presentations that do not just convey information but also promote you as a leader? How can you develop listening habits that will substantially enhance the entire communication process? What are the challenges and opportunities of public personhood inside and outside the workplace? Power Communications: Positioning Yourself for High Visibility teaches people-from corporate CEOs to civic leaders to designated spokespersons-how to enhance their positioning and maximize their success. Chapter by chapter, the reader learns how to master public visibility in the workplace, the professional arena, and the community. The reader gleans ways to create proper perceptions in the minds of the public and the media. The book also details how high-profile people can lead others by mastering the total power communications process--effective presentation of message, constructive listening, and executive or community action. In addition to learning how to create and maintain positive public personhood, the reader also learns specific methods and channels for dispersing important messages.This book focuses on proactive techniques that address the full spectrum of needs and issues that go into establishing and sustaining a public identity. Power Communications is an irreplaceable resource for corporate executives, top and middle management, elected officials, heads of organizations, governmental representatives, official spokespersons, and public relations and marketing professionals. To many people, communicating itself creates a daunting challenge. Power Communications helps its readers turn challenges into exciting opportunities.