Kniha Positioning the Brand Jaap van der Grinten

Positioning the Brand

An Inside-Out Approach

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
69.57
Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other compan...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2011
Stránok
192
EAN
9780415665193
ISBN
0415665191
Enbook ID
04411382
Hmotnosť
264
Rozmery
153 x 208 x 11

Kompletný popis

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments & even individual persons. An explosion of good quality products on the market & targeted media & advertising campaigns has led to an increasing interest in strategic positioning.

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