Positioning for Professionals - How Professional Knowledge Firms Can Differentiate Their Way to Success

Autor: Tim Williams

Jazyk:

Väzba: Pevná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

32.44 €

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of...

Informácie o knihe

Autor

Tim Williams

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2010

Stránok

208

EAN

9780470587157

ISBN

0470587156

Enbook ID

04083848

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

394

Rozmery

237 x 162 x 21

Kompletný popis

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there's no such thing as full service Deep and narrow as a strategic imperative Why it's better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

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Positioning for Professionals - How Professional Knowledge Firms Can Differentiate Their Way to Success

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