Polls, Expectations, and Elections

TV News Making in U.S. Presidential Campaigns

Autor: Richard Craig

Jazyk:

Väzba: Pevná

Vydavateľ: Lexington Books

Dostupnosť: 50 % šanca

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152.88 €

In modern American presidential campaigning, scholars and citizens have bemoaned the effects of elec...

Informácie o knihe

Autor

Richard Craig

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2014

Stránok

252

EAN

9780739191491

ISBN

0739191497

Enbook ID

05177219

Vydavateľ

Lexington Books

Hmotnosť

499

Rozmery

161 x 235 x 24

Kompletný popis

In modern American presidential campaigning, scholars and citizens have bemoaned the effects of electronic media on voters. Much has been written about the perceived effects of TV ads, media management, perceived bias, and other issues, yet one element of today's media environment that most Americans would recognize has not been identified in the public mind. There is significant evidence that journalists regularly tell audiences what actions candidates should take on the campaign trail, based solely on whether they're leading or trailing in public opinion polls. This is referred to as "expectation setting." The rise and proliferation of this phenomenon is documented through a comprehensive content analysis of transcripts of CBS Evening News broadcasts during presidential election campaigns from 1968-2012. Richard Craig uses numerous examples from these transcripts to illustrate how television news has gone from simply reporting poll data to portraying it as nearly the only motivation for anything candidates do while campaigning. Craig argues that with the combination of heightened day-to-day coverage of campaigns and the omnipresence of poll data, in many election years campaign coverage has largely become a day-to-day series of contests, with candidates portrayed as succeeding or failing each day to meet "expectations" of what the candidate at their given position in the polls should do on the campaign trail.

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Polls, Expectations, and Elections

TV News Making in U.S. Presidential Campaigns

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